Army v Navy Match

The Army v Navy match is the annual rugby union match between the teams of the Army and the Royal Navy, it marks the conclusion of the Inter-Services rugby season and takes place at Twickenham stadium, attracting a crowd of 82,000. Sapphire Seven have provided Marketing services for the event since 2014. As a result, ticket sales for the event rocketed, with the first year Sapphire Seven took over the marketing being the first 'sell-out'. Demand has continued to increase with tickets for the 2017 event selling out in just 4 days!


Sapphire Seven fully manage the marketing of the annual Army v Navy match providing everything from the first design concept, right through to advertisements, website & social media management.

We develop a marketing strategy each year, produce and implement a full marketing plan, liaise with all internal and external parties, manage the official website, email enquiries & social media accounts and monitor & report ticket stats.

Sapphire Seven have developed the Army Navy brand over recent years and we ensure that all marketing is carried out in line with the Army Navy brand, but also within brand of both the Unions, the RFU and Sponsors.

In addition to marketing services, Sapphire Seven are also involved in general management of the event including pre-match entertainment, co-ordinating activities with the chosen charity of the day, co-ordinating the match day programme, and other elements such as the pitch-painting, big-screens and LED’s within the stadium.

Further information on the Army Navy Match

Image by Alligin Photography © Neil Kennedy.

Further Information

If you would like any further information about the services we are able to offer please get in touch.

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